Cookieless solutions? We've got you covered.
Over half of the open web is cookieless - and it's taking a chunk out of your programmatic advertising revenue.
With Quantcast technology, you'll drive maximum outcomes from your full audience, with or without third-party cookies. Simple.
More than half of open web consumers are already 'invisible' to marketers.
Third-party cookie-blocking movements from browsers, regulators, and consumers have caused a cookie-dependent ad ecosystem to fragment. Limiting ad campaign reach, measurement, and optimization opportunity.
of users delete cookies after a few days
of the open web has no third-party cookies
Source: Quantcast Platform
Luckily, there are better ways to reach your audience
We'll do for you what cookies never could.
Give programmatic advertising an upgrade with the Quantcast Advertising Platform.
Plan, activate, and measure audiences and campaigns with real-time accuracy third-party cookies can't match.
Prioritize clarity over crumbs
The perfect recipe for reach and results
Quantcast delivers total audience addressability. Cross-channel, full-funnel.
8000+ cookieless campaigns and counting...
Quantcast gets advertisers ahead of the curve.
When Yokohama needed to reach tire shoppers in previously inaccessible environments, our cookieless technology didn't just double their reach – it delivered their most efficient quarter ever, with 46% lower CPA.
Quantcast's two decades of AI and machine learning innovation have resulted in powerful 'probabilistic' advertising technology, measuring the pulse of the open web in real time to predict audience behaviors with astonishing accuracy.
It's purpose built to deliver you the very best programmatic campaign reach and performance.
Mapping the open web
Large language models (LLMs) contextualize the open web's content into an organized digital library of categories and concepts, with an understanding of relational links between every topic and page.
Building audience blueprints
Billions of contextual and behavioral signals feed machine learning models to encapsulate, in real time, the ever-evolving behaviors of audiences browsing the open web. Omnichannel and full-funnel.
Cookieless measurement with Quantcast
Advertising's greatest challenge doesn't have to be yours.
Measure and report on audiences and campaigns, from brand to demand - with or without cookies.
The Future of Cookieless Measurement
In this playbook, you'll find guidance on the best ways to approach all-important cookieless measurement, including:
- Different types of measurement
- Best practices for marketers
- Recommendations for the future
A new era of probabilistic measurement
Hear from our Lead Product Manager about probabilistic measurement, and how its development will shift the marketing landscape - especially in a post-cookie world.
Cookieless FAQs
